And it takes a lot less coding to get jobs done.”Īfter building core functionalities, Prisma IT developers use application programming interfaces (APIs) to connect ePublisher Suite applications to other systems. “It’s faster than Java in set up, application development and debugging. “Adobe ColdFusion is the foundation of Prisma IT’s rapid development workflow,” says van Oossanen. Compared with Java, Adobe ColdFusion enables Prisma IT to bring new applications to life in up to 30% less time. The company, founded in 1992, adopted ColdFusion as its web application development platform when it was launched in 1995. Prisma IT quickly develops and customises its ePublisher Suite using application building blocks it created with Adobe ColdFusion. “Once we saw the need to simplify content distribution, we began to build the ePublisher Suite.”
“The explosion of content quantity and variety, coupled with consumer demands for service via their preferred channels, was fragmenting our clients’ ability to communicate effectively,” says Job van Oossanen, Business Consultant at Prisma IT BV.
ePublisher Digital Experience Platform (DXP) helps Prisma IT clients leverage customer information by linking it with their digital marketing tools. ePublisher BI combines data from multiple sources and presents it with real-time dashboards to inform business decisions. It’s a create once, publish everywhere (COPE) set of solutions that also lets users personalise messaging and measure its impact.ĮPublisher MCP (multi-channel publisher) users can centrally manage content and deliver it online via websites, mobile apps and social media or off-line via printed newsletters and direct mail.
#The prisma app software#
Speaking to customers in a single voice has become a major challenge.ĭutch software developer Prisma IT BV helps businesses, government agencies and not-for-profit groups tackle the challenge with its ePublisher Suite. Furthermore, not only do customers want access to information in the time, place and manner that best suits them, they expect the experience to be personalised. web, mobile web, mobile apps and a dizzying array of social media tools such as Twitter, Facebook, YouTube and LinkedIn).
smartphones, laptop, desktop and tablet computers) and platforms (e.g. Multiply that by the number of devices they use (e.g. Today, customers may not hesitate to use a combination of digital channels-including email, texts, online chat, in-app tools and social media-to engage businesses. Marketers had one-way options including direct mail, print, radio and television ads, billboards, bus benches and point-of-purchase displays. Twenty years ago, businesses handled two-way customer communications either on the phone or through the mail.
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